The Michelsen family name has become synonymous with quality and sophistication, with over four generations of exceptional watchmaking experience, spanning more than a hundred years of premium timepieces.
The story begins in the year 1907 when King Frederick VIII of Denmark came to Iceland on a royal visit. The King's retinue included a young watchmaker, J. Frank Michelsen (1882-1954), who took a good look around and decided Iceland was a good place to settle down. In 1909, J. Frank Michelsen started his own watchmaker's operation in the north of Iceland, selling watches, clocks and jewellery. Ever since then the Michelson's have been the representatives of watch making in Iceland.
Inside their spacious shop, in Laugavegur shopping street in downtown Reykjavik, you can visit this historic watchmakers and see some of Iceland's best locally made watches. Along with their own design they also have a wide selection of well-known brands including Rolex, Charmex, Armani, and a wide variety of Icelandic jewellery made from gold and silver.
In celebration of the Michelsen 100th year anniversary they started designing and making the Michelsen watches again after not having made them for over 70 years. The Michelsen watches are very rare and made in limited quantity with every watch numbered, so if you interested in purchasing one be decisive they might not be around for long!
Opening Times:
Monday - Friday: 10am - 6pm
Saturday: 10am - 5pm
Enjoy a full-day bus tour of Iceland’s legendary Golden Circle. Soak in the warm thermal waters of the Secret Lagoon hot springs and see sight like the Strokkur geyser and Gullfoss waterfall.
Discover Iceland on a bus day trip from Reykjavik to the Snæfellsnes Peninsula. Gaze in awe at the Snæfellsjökull glacier, see black sand beaches, visit a fishing village and see Kirkjufell mountain.
Enjoy a smooth and hassle-free transfer to the Blue Lagoon from Reykjavík. With frequent departures from the BSI Bus Terminal between morning and late in the afternoon.
Embark on a whale-watching cruise in Faxaflói Bay from Reykjavík. Witness the stunning landscapes and keep an eye out for a variety of local wildlife, including whales, dolphins, porpoises, and more.
Journey to the center of the earth to visit the Snaefellsnes Peninsula on a trip from Reykjavik, and explore the stunning Kirkjufell and Berserkjahraun lava fields.
Take a full-day guided tour from Reykjavík to see some of Iceland's most beautiful natural sites. Travel by bus to Þingvellir National Park, Gullfoss waterfall, Geysir and Strokkur.
Embark on a snowmobiling tour in Geysir and discover the stunning scenery of Langjökull Glacier. Ride a super truck to the glacier base camp, and team up with a guide for an exhilarating adventure.
Enjoy a day tour to Fjallabak to visit Iceland's Landmannalaugar and Hekla Volcano area. Hike through Laugahraun, Vondugil Canyon, and Brennisteinsalda, before relaxing in a natural hot spring.
Embark on a guided tour of Iceland's iconic Golden Circle from Reykjavik. Witness breathtaking natural features, including the Kerið Volcano Crater, Thingvellir National Park, and Gullfoss waterfall.
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